As a brand evocateur, I pull out the identity within a brand to create a powerful meaning and message which will elicit the desired emotional response in the audience. Branding is all about building a lasting relationship with the customer. It’s about making a mark and being memorable.
My mission—personally and professionally—is to ignite passion and provoke action. I accomplish this through my art by making the viewer rethink who they really are and what they want to express in the world.
I accomplish this through my professional work by making the customer rethink what they know about a brand and how they want to interact with that brand. I get the customer to feel something about the brand. Successful brands elicit powerful emotions in the customer. The right message and imagery can evoke the desired feelings in the customer, leading them to take the desired action—to buy the product or service, to share their experience, to be loyal to the brand.
I bring my mission to everything I do in life—to my art, to my family and friends, to my daily interactions. I will bring my mission to you.